Why Sell Cloud Products under CSP?

There are a number of licensing programs to choose from so what makes CSP so special?  I would argue that although this site is csplicensing.com, CSP is not necessarily a licensing program but a solution program.   The main reason as to why its different is support.    There are numerous reasons why CSP, the list below are ideas you should thing about both for the end customers as well as the managed service provider who is building a CSP practice.

Monthly Billing – lower upfront costs.

Scale user adoption – You can scale easier.  Many organizations lose ROI on large upfront volume licensing agreements.

Support Included – Every one talks about moving to the cloud, very few actually tell you how.  CSP helps you migrate to the cloud quicker, by leveraging your CSP support partner (which is required to be a CSP authorized provider)

Reliable –  Most CSP partners have a platform to manage licenses, adoption, and customers through one portal.

Discounts – CSP is competitive.  This is good for the end user to shop around.  Many providers offer free migration or discounts for partnering.

If you are thinking of signing up to be a CSP partner, there are important things to consider as well.  Again, its not just about the licensing, it’s about controlling the end-end customer experience from support escalations to migration.  You are the first point of contact, resolve issues, and billing platform.

A great resource for CSP partners https://partner.microsoft.com/en-us/cloud-solution-provider/resources

Thanks for reading,

CSP Man

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s